# Alice Phan — Creative Lead & Art Director

> Alice Phan is a Paris-based Creative & Art Director. She partners with brands, venues and events to craft strong, coherent and emotional identities — from strategy to art direction, brand systems and digital experiences. 8+ years of experience, including 7 years leading the visual creative direction of Europe's largest indoor arena (Paris La Défense Arena).

Website: https://alicephan.com
Contact: alicephandesign@gmail.com
LinkedIn: https://www.linkedin.com/in/phanalice/
Languages: French, English

## Full content

For the complete textual content of every page (positioning, all case studies, career, expertise), read:
- [Full site content](https://alicephan.com/llms-full.txt)

## About

Creative & Art Director based in Paris. Co-founded two music festivals, built an in-house creative studio, and led the visual creative direction of Paris La Défense Arena (Europe's largest indoor arena) and Racing 92 for 7 years.

Specialties: brand identity, art direction, motion design, digital content, generative AI, creative leadership.

## Selected work

- [Paris La Défense Arena](https://alicephan.com/projet/paris-la-defense-arena) — 7 years of creative direction, brand system, "Memory Marker" concept
- [Racing Live](https://alicephan.com/projet/racing-live) — Rugby + concert hybrid format, 360° campaign
- [Independent Music Festivals](https://alicephan.com/projet/festivals) — Yaka'fokon (3 editions) & La Colloc, co-founder & art direction
- [Racing 92 — 140 Years](https://alicephan.com/projet/140-ans) — Anniversary art direction in collaboration with Nike

## Craft

- [Cymbals Consulting](https://alicephan.com/craft/cymbals-consulting) — Brand identity for a finance management service
- [Castor & Pollux](https://alicephan.com/craft/castor-pollux) — Illustration

## Services

- Creative direction & creative vision
- Event & digital art direction
- Visual identity systems & branding
- Motion design & video content
- Digital content & social media strategy
- 360° digital campaigns
- Team management & creative coordination
- Generative AI & creative process automation

## Contact

For collaborations, briefs or inquiries: alicephandesign@gmail.com